AI Insights · Timothy · July 2021
Top 5 Ultracasual Games Performance on Unified Platform in Egypt, Q2 2021
Discover the trends in downloads, revenue, and active users for the top ultracasual games in Egypt during the second quarter of 2021, with insights from Sensor Tower.
In the second quarter of 2021, the ultracasual gaming sector in Egypt saw notable trends across the top five applications, according to data from Sensor Tower. Here's a closer look at their performance:
Jelly Dye：Satisfying ASMR Game from AI Games FZ showed fluctuating weekly downloads, peaking at around 175K in mid-April and gradually declining to approximately 13K by the end of June. Despite the drop in downloads, the game maintained a consistent weekly revenue, ranging between $17 and $44, with a noticeable dip in the final week of June. Weekly active users also experienced a steady decline from about 178K at the start of the quarter to 32K by the end.
Acrylic Nails!, developed by Crazy Labs, had a consistent download rate, with a significant spike to 88K downloads in early June. However, the game did not generate any revenue during this period. The weekly active users saw an upward trend, peaking at nearly 180K in early June before settling at 103K at the end of the quarter.
Soap Cutting, another title from Crazy Labs, experienced a decline in weekly downloads, starting at around 37K and ending at 14K. The active user base followed a similar trend, decreasing from 117K to 72K over the quarter. Revenue generation was not recorded for this game.
ASMR Slicing also by Crazy Labs, had its peak downloads in mid-April with 46K, which then tapered off to 10K by the end of June. The active user numbers showed a decrease from 110K to 62K over the quarter, with no revenue reported.
DIY Makeup, launched by Crazy Labs, started the quarter strong with 66K downloads but saw a significant decline, reaching just 3K by the end of June. Active users mirrored this downward trend, starting at 120K and falling to 22K. The game did not generate revenue during this period.
These trends highlight the varying performance of ultracasual games in Egypt, reflecting shifts in user engagement and interest over the quarter. For more detailed insights and data, visit Sensor Tower's platform.
